Why Brand Identity is so Important for Your Business?

by Steve McMains

Brand Name, well these words mean a lot to any business owner. Your business can grow in no time if people know you and it can be shattered if your competitors overpower your name. Brand identity not only takes your business to a height but also helps you to maintain a sustainable growth of your business. Brand identity is something which can not be replaced with any other option in this world. Established business owners know the importance of brand identity. However new comers often stay back from investing to highlight their brands as they suffer from a misconception that creating brand identity costs a lot. You need to understand that brand identity can bring you bring you profit more than you have spent on it and more than you have expected.Few Tips for Establishing Brand Identity: You should have a clear idea about some facts before you invest to establish your brand identity. Following a few simple tips can save you from huge investment. • First decide what is your target market?
• How should the target market perceive your product?
• What is the unique feature of your product?
• Why your product is different from the products of your competitors?
• What will be your point of focus to highlight the qualities of your product? • What is the economic potential of your target market (fix the price accordingly)? • What is the best possible way to reach your target market?
• What is the most cost effective way of developing your brand identity?
• What should be your branding strategy? Developing brand identity is nothing other than hitting your target market on a regular basis. If your product is good, if the customers are satisfied with your service and above all if they remember your face nothing can stop them from coming back to you. The only thing you need to do is making them remember your face over and again. Thus, advertisement plays such important role in a business.
There are a number of ways in which you can go for advertising. The trick lies in realizing the best possible means of reaching your potential customers in the most cost effective way. You can choose different means of advertising such as audio, visual or audio visual.
Decide your cost depending on the size of your target market. If your target market is not so big, you need not invest for a full newspaper ad or a 2 minutes TV ad. There are many other alternatives. You can develop unique branding strategy to reach your target market. This will not only make them remember your face but also impress them. It is nothing new that a good impression will surely contribute to develop your brand identity. You can go for branded office stationary gifts. Another reasonable way of reaching your customers is email advertising or newsletter. Mobile advertising is also a good way of expanding your brand name. One of the best ways you can keep in touch with your target market is social media networking. Other interesting ways may include shopping bags, packaging and so on.

About the Author
Steve is a media professional and writes for different online publications on media and advertising industry. For more information on corporate branding or integrated marketing, he recommends you to visit http://www.brandweek.com/